The “Gangsta Gangsta” rap icon Snoop Dogg presented video honors for best hip-hop video to Migos, Nipsey Hussle and Yo Gotti at last night’s BET Awards.
After every winning video, the artist comes out on stage to accept his award, which is then presented to the “Gangsta Gangsta” or “unsigned artist” of the year. In every case the artist gives a short speech before leaving the stage, laughing.
This happened to be Snoop Dogg’s turn.
Doggbangers are constantly on the lookout for the next “Gangsta Gangsta” — as that’s the typical rapper’s nickname — and are always waiting to see who might emerge as a promising contender. The famed newsmagazine Vibe was once the preserve of the unpolished and unassuming who made their reputation performing bars about popping a pussy, but now when an unknown rapper needs to make a name for himself there’s social media to help them do it.
Snoop Dogg is a member of the musical empire started by father and producer Melvin Broadus and his fellow pimp Kurupt. The whole family has made its living in Southern California’s impoverished communities, and for decades it has employed the same tactic of unpolished, uncouth, candid living that had helped Broadus and his brother Motocross shatter hip-hop stereotypes.
With Soulja Boy, Iggy Azalea, DJ Khaled, YG, Lil Yachty, Kendrick Lamar, Drake, Jeezy, Quavo, Snoop, Rick Ross, Cardi B, Young Thug, Travis Scott, ScHoolboy Q, and more rappers from Compton to Hollywood, well, you can just about name the people you know and most of them are rappers.
Is it really even a secret? In fact, Snoop gets props when he has a haircut like this, and when he starts smoking grass at the drop of a dime, as he so often does.
Our Tupac Shakur writes poetry, but is really just an icon for the Internet that grew up seeing his poetry on YouTube as a teenager. Likewise, in hip-hop he’s probably the most famous person in the world, but really he’s just another rapper.
Will Azealia Banks have to shoot him in the crotch? Should Remy Ma fangirl at the top of her lungs and give him a kiss on the cheek while she cries? Are hip-hop artists supposed to respect him when they’re just as immature?
Maybe it has something to do with a long-standing deal. If Snoop’s singer wife Shante Taylor says it’s love, maybe Snoop won’t shoot him in the crotch. He’s smarter than that.
He is a man with a major ego, though.
Today, this “Unsigned artist” will have an appointment with his record label, though he may not have much good to offer — perhaps he won’t be on the next album? But what then? Will he get a bunch of money? He’s going to have all this time to fill up his California mansion, right?
I like to think he has some personal growth to share with us all. But would he ever want to? He has made his name on Snoop Dogg, and when you grow up in a pimping family that feeds its offspring blow jobs, listen up.
Here he is in an interview: